Marketing

Coca-Cola and WPP hit AI gold with new ‘classic’ campaign

AI has been put to good use in this new global campaign for Coca-Cola from WPP O...

Atlas Obscura Names Former WSJ Exec Louise Story As New...

The travel publisher generated $16.7 million in 2024

This CCO Splits His Studio Time Between Campaigns and F...

Bailey Lauerman's Carter Weitz is an accomplished painter across a range of styl...

Infographic: What Is a Chief Marketing Officer, Anyway?

Companies are customizing the marketing department.

The Winner of the AI Wars Will Be the Best Brand

Building the best product is no longer an AI firm's key differentiator.

Publicis bags another big integrated account – Walmart’...

This is getting boring: Publicis has won yet another creative and media integrat...

Tata’s Tetley from Pablo puts the tea back in Britain

Over the years agencies and advertisers have got themselves in a terrible tangle...

Influencer Joe Ellyatt picks his (location-based) Deser...

In a time where AI-generated visuals are everywhere, and brands can fake just ab...

Let AI be the judge: Kantar’s creative effectiveness aw...

Coke, Desperadoes, Deliveroo and Freya bread took the top prizes in Kantar’s lat...

AI Isn’t Something To Fear – Or Rush Into

Cecilia Dones will be speaking at AdExchanger’s Programmatic IO: Innovate event,...

Is Your Data Gen AI-Ready? Here Are 3 Steps For Shaking...

It’s tempting to think AI models can hack their way to the best solution possibl...

Generative AI Copy Cats; Time To Take Down Google Searc...

Can’t Auto-Generate Ethics Using generative AI seems to diminish the instinct to...

Former Substack creators say they’re earning more on ne...

Former Substack writers who exited the platform in early 2024 are making more mo...

Mythbuster: Top 10 platform creator fund fallacies debu...

While creator funds appear shiny and new again, Digiday busts the most persisten...

IPG’s latest appointment confirms AI chiefs are the lat...

The holdco has appointed a global head of AI commerce as it looks to stay compet...

Future of TV Briefing: Trump’s tariffs are making flexi...

This week’s Future of TV Briefing looks at how the mounting economic uncertainty...

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