Marketing

Saturday, April 5 Evening Cable News Ratings: Life, Lib...

Even without a Real Time lead-in, Have I Got News For Your was CNN's most-watche...

More Moves in San Antonio: Courtney Friedman Promoted t...

She started working at the Graham Media Group station in 2014.

Callen Expands Leadership With Ex-W+K and Publicis Tale...

Callen has appointed Jess Monsey as chief opportunity officer and Mike Davidson ...

The Trade Desk’s Strategy for Its CTV OS Ventura? Give ...

With its CTV OS Ventura, The Trade Desk is courting a new kind of client: TV man...

How data connectivity helped Windstar Cruises optimize ...

Brittany Blackford, director of growth partnerships, buy-side, Experian For trav...

Hershey Will Break Into Hollywood as Founder Gets the B...

Milton Hershey and his wife, Catherine "Kitty" Hershey, have inspired a Hollywoo...

Roku Continues to Grow Amid Shifting Leadership and TV ...

Global head of media revenue operations Jay Askinasi on his first year and upfro...

KENS Anchor Phil Anaya Leaving San Antonio Station Afte...

Anaya said the move was "truly bittersweet" because he loves journalism and his ...

Kristin Pierce Leaving WISN in Milwaukee

She said it was a "bittersweet announcement, but it was not a difficult decision."

How AI Helps Butler/Till Curate High-Performing PMPs

Programmatic bidding algorithms aren’t always aligned with campaign goals, so ag...

Meta Looks to Scoop up TikTok Creators Amid Ongoing Unc...

Meta’s trying to appeal to TikTok creators from a couple of different angles.

Scripps Upfront Women’s Sports Gains are Regional...

Scripps upfront women's sports gains are regional networks' loss as WNBA and NWS...

Uber Is Working With Rival Instacart To Sell Ads

Uber wants to grow its advertising business.

Here’s IAB’s 2025 NewFronts Schedule

Roku is out, while LinkedIn is making a first-time appearance.

Daredevil cats hang tight for Dreamies in adam&eveDDB T...

A couple of weeks ago Dreamies’ cats were invading outdoor spaces, and now the f...

Samsung Ads and Magnite Expand Partnership to Better Ta...

The two companies first forged a partnership in 2018.

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