Marketing

Reinventing Retail for Gen Z: Stacy Doren’s Visio...

How the footwear and fashion brand is innovating for the future.

In First Big Marketing Push, OpenAI Makes ChatGPT Free ...

In its first major brand campaign under chief marketing officer (CMO) Kate Rouch...

Trump Grants TikTok a Second 75-Day Extension, Pushing ...

"The deal requires more work to ensure all necessary approvals are signed,” Trum...

Media buyers look for ways to stay ahead of clients’ ta...

Some media agencies are reconsidering the ways they invest media budgets, and fo...

CBS to Air MTV Video Music Awards for the First Time Ever

The one-hour live preshow will air across the Paramount Media Networks

EXCLUSIVE: Most Americans Don’t Care If TikTok Sh...

Opinions are roughly evenly split about the fate of the short-form video app.

AppLovin Confirms TikTok Bid but Casino Mogul Steve Wyn...

AppLovin’s advertising algorithm could significantly grow TikTok’s business, sai...

Andy Miller Joins Griffin Media as VP of Digital Content

Andy Miller has joined Oklahoma-based multimedia company Griffin Media as vice p...

CinemaCon 2025: Rating the Studio Presentations

Disney and Paramount brought big stars, but Lionsgate dropped the mic with a pri...

Texas Station Launches New Streaming Show Called Inside...

One segment will be a weekly news feed with a fast-paced, bite-sized recap of th...

Barclays to VCCP, Asda for Lucky Generals

Account moves tend to land on a Friday and this week we learn (or think we do as...

EU Seeking to Fine X $1B for DSA Violations

This could get very messy for international relations. 

TikTok Now Enables You To Highlight Comments From Selec...

Another option to stay on top of important interactions during live broadcasts.

Streaming Ratings, Week of March 3: Reacher Makes it Tw...

Four titles had over a billion viewing minutes with two of those belonging to Ne...

TikTok Activates Latest EU Data Center as Authorities I...

TikTok's set to be hit with a $552 million penalty just as it takes its next ste...

Marissa Armas Joins CBS Dallas as Reporter

Armas was a reporter and anchor at CBS owned Denver station KCNC until July 2023.

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