Marketing

Programmatic snafu speak, translated: a guide to the us...

The programmatic doublespeak handbook.

How U.K.-based creators took advantage of the U.S. TikT...

In the week following the United States’ Jan. 19 TikTok outage — the seven days ...

How podcasters are measuring videos’ role in growing in...

Without a proper way to measure videos' effectiveness in growing incremental aud...

Marketing Briefing: Is the early ad rollout to blame fo...

Without the element of surprise or excellent storytelling, much of the Super Bow...

Snap sees growth opportunity in SMBs

The SMB advertiser category provides a healthier revenue stream compared to larg...

How Media By Mother’s CEO wrote a quick, noteworthy pit...

The CEO of Media By Mother wrote a pitch over the holiday break using generative...

Publicis Sports creates dedicated women’s sports unit

Targeting what it sees as a $1.28 billion marketplace, Women's Sports Connect wi...

If Google’s cookie phase-out ever comes, here’s what a ...

As the future of third-party cookies remains rather ambiguous, Mars has started ...

Inside Doritos’ ‘creator-led’ marketing strategy

It's part of Doritos' larger plan to increase its investments in creators, with ...

Amid uncertainty, ad tech mavens turn to startups

DoubleVerify pledges $1 million to Europe-based ad tech fund, as The Trade Desk ...

Future of TV Briefing: A Super Bowl streaming post-mort...

This week’s Future of TV Briefing features an interview with Tubi CMO Nicole Par...

The AI Shift Is Impacting Google’s Search Market Domina...

AI's impact on discovery is set to disrupt traditional search marketing. 

Big Tech Players Emerge as Likely Partners for TikTok US

Oracle, Microsoft and Amazon are among those looking at partnering with the app.

YouTube Expands Text-to-Speech for Shorts, Announces Ne...

The latest feature update from YouTube.

30 Engaging Hooks for Instagram Reels [Infographic]

Some prompts to help kick off your IG Reels creation approach.

YouTube CEO Outlines Key Areas of Focus for 2025

Some guidance for your YouTube strategy.

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