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WPP has bought InfoSum, a data clean room and collaboration startup. Terms of th...
Programmatic is now at the top of Spotify’s playlist. After six months of pilot ...
Despite many consumers having experimented with these products, they have yet to...
Advertisers and their agency partners are well-versed in assembling audiences ba...
A Fine Performance Ecommerce consultancy Smarter Ecommerce – or smec, as it’s kn...
Stop me if you’ve heard this one: There’s a disconnect between how much time aud...
Generative AI startups are coming out of the woodwork with AI-powered, AI-enable...
It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realisti...
Grilling Google April Fool’s Day was an interesting choice for a congressional h...
Why is programmatic media buying so dang complicated? That question was an ever-...
Why is programmatic media buying so dang complicated? That question was an ever-...
Roblox is making major additions to its still-nascent ad offering. At the IAB Pl...
When advertisers think of the social networking category, they mostly focus on t...
2025 will be the first year YouTube wins at ad revenue. Plus, d’ya hear that? It...
Friday’s Adalytics report about ads being served en masse to known bots leaves p...
Privacy lawyers and ad tech folks often don’t speak the same language. But at le...