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Daily Mailing It In; YouTube Shorts Get A Pick Me Up

Daily Bread The Daily Mail provides an interesting case study on news monetizati...

The UK’s Data Protection Authority Has Its Eye On Ad Te...

The UK’s Information Commissioner’s Office has three strategic priorities in 202...

The Retail Media Boom Is About To Shift Gears

The astounding pace of retail media growth has taken over industry headlines in ...

Avoiding CCPA Privacy Pitfalls: Lessons From The Honda ...

We all know it is difficult for participants in digital advertising to enter int...

Meta’s Endless Advertising Canvas; The Right-Wing Soda ...

Always Room For More Ads Meta is on a tear launching new features. Not necessari...

Warner Bros. Discovery Turns On OpenPath For Web News, ...

In February 2024, The Trade Desk (TTD) announced it was expanding its OpenPath d...

Bob Lord Is A Holdco Skeptic

Bob Lord is back in Agency Land and he’s in the mood to poke a few bears. “Bigge...

Beyond The Cookie: How Connectivity Is Redefining Adver...

The need for addressability has been a rallying cry among advertisers for the pa...

Not Quite Everything Is An Ad Network (Yet); The Unsoci...

Operating a genetic testing business is difficult. Plus, YouTube has become the ...

Exclusive: Ad Tech OG John Nardone Is The New CEO Of JW...

JWP Connatix might not have a new name yet, but it does have a new CEO. The post...

Consumer Trust Shouldn’t Be A ‘Differentiator’ For Your...

The IAB Tech Lab hosted an event in New York City on Thursday on the topic of ad...

Google’s Fingerprinting Update Might Trigger The Next B...

In much the same way as Google decided not to kill off third-party cookies in Ch...

AppleTV+ Has Negative Revenue; The Creator Economy Runs...

Could AppleTV+ be the next CTV platform to turn to ads in order to turn a profit...

M&A Mania: The Latest On Oracle-TikTok, and the Alphons...

Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an ...

Championing Change: How Women In Ad Tech Can Advocate F...

When Women’s History Month rolls around each March, awareness is raised to recog...

Comic: e(gg)CPM

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

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