AdExchanger

How Accenture Song Helped Uber Advertising Streamline I...

Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year reve...

Your Privacy Lawyer Just Wants To Help You

Lawyers are your friend, even when they ask you to take your medicine. Yeah, it’...

Principal Media Has Potential, But Only With Strong Qua...

Over the last few months, the subject of principal media (PM), or principal-base...

The Omnicom-IPG Merger Gets A Second Look; Publishers C...

Omnicom and IPG have both received additional information requests from the FTC ...

How Home Alarm System Brand ADT Learned To Love CTV

CMOs and CFOs aren’t known for having the most harmonious relations. Marketing f...

The Chief Media Officer Of Dunkin’ And Sonic Makes An A...

As the chief media officer and SVP of demand generation at Inspire Brands, Travi...

Comic: Check Your Specs

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

Sonos Says ‘Sooooo … No’; Competing For Coca-Cola’s Crown

Pine Away The Trade Desk has taken an unprecedented bruising recently. In Q4, TT...

Streamers Tee Up New Ad Opportunities For Live Sports

Capturing live sports is the white whale for CTV streamers. Live sports broadcas...

Scope3 Announces New AI Products To Reduce Ad Tech’s Gr...

Increased AI usage carries with it some serious environmental implications. But ...

Tariff Chaos And Yet More Ad Tech M&A

Tariffs are taking effect in the US, and advertisers are shook. According to a s...

Learning To Live With Our New AI-Based Advertising Over...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, in...

The Emperor Is Hardwaring No Clothes; Bursting The News...

Real Assistants Would Be Fired By Now Call it the Hardware Revolution that wasn’...

Publishers Are Betting On Curation And Direct-To-DSP De...

Supply-side platforms (SSPs) are reframing their vision around publisher deal cu...

Ad Tech VC Firm Aperiam Wants To Fund You And Give You ...

Ad tech isn’t every VC’s cup of tea. But some VCs love it – warts and all. Eric ...

To Compete With Walled Gardens, The Open Web Needs More...

It’s obvious that publishers and advertisers have a lot to offer each other. And...

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