.jpg)
%20Abstract%20Background%20112024%20SOURCE%20Amazon.jpg)
Publishers Are Betting On Curation And Direct-To-DSP Deals For Long-Term Growth
Supply-side platforms (SSPs) are reframing their vision around publisher deal curation, while DSPs are trying to build direct publisher paths of their own. Which means pubs have far more programmatic pipes to maintain. To deal with this (familiar) issue, publishers at AdMonsters’ Sell Side Summit in Fort Lauderdale, Florida, this week agreed that it’s as […] The post Publishers Are Betting On Curation And Direct-To-DSP Deals For Long-Term Growth appeared first on AdExchanger.
Supply-side platforms (SSPs) are reframing their vision around publisher deal curation, while DSPs are trying to build direct publisher paths of their own. Which means pubs have far more programmatic pipes to maintain. To deal with this (familiar) issue, publishers at AdMonsters’ Sell Side Summit in Fort Lauderdale, Florida, this week agreed that it’s as […]
The post Publishers Are Betting On Curation And Direct-To-DSP Deals For Long-Term Growth appeared first on AdExchanger.
