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WPP ramps up data wars with InfoSum acquisition
WPP has bought data platform InfoSum for an undisclosed sum, reuniting the claimed privacy-compliant platform with Brian Lesser who returned to WPP’s GroupM from InfoSum late last year. InfoSum was valued at $300m in a fundraising round a couple of years ago so this may be the WPP’s biggest acquisition to date in the data … The post WPP ramps up data wars with InfoSum acquisition first appeared on More About Advertising.
WPP has bought data platform InfoSum for an undisclosed sum, reuniting the claimed privacy-compliant platform with Brian Lesser who returned to WPP’s GroupM from InfoSum late last year. InfoSum was valued at $300m in a fundraising round a couple of years ago so this may be the WPP’s biggest acquisition to date in the data …
The post WPP ramps up data wars with InfoSum acquisition first appeared on More About Advertising.
