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Media buyers look for ways to stay ahead of clients’ tariff budget pressures
Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive efficiencies.
Though few will cop to cutting media spend or halting campaigns in the short term, marketing execs across America and beyond are spooked about the impacts of President Trump’s “Liberation Day” tariffs.
Wednesday’s (April 2) announcement preceded the worst day on the New York Stock Exchange since the height of the Covid-19 pandemic in June 2020.
“Everybody is trying to figure out what the future is going to look like and what the ramifications are of the announcements,” Bill Koenigsberg, CEO of Horizon Media told Digiday.
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