AdExchanger

TikTok Ads Get A Glow-Up; OpenAI Isn’t Open To Ads (Yet)

Companies are now leaning toward slick, scripted video series ok TikTok. Plus, e...

The IAB Tech Lab Is Launching A Server-Side Solution Fo...

The IAB Tech Lab is having its Howard Beale moment with the web browsers. “We’re...

Best Buy Ads Has A Tool That Make Its First-Party Audie...

What’s next after launching a retail media network? Becoming a social ad network...

Getting Into The Game: Hatching Innovative Ad Formats F...

Amid shifting habits in media consumption, live sports have demonstrated signifi...

How AI Helps GroupM Take The Tedium Out Of Curation

Generative AI advocates hype the technology’s ability to liberate workers from t...

The Industry Turns On The Trade Desk; DOGE’s Cuts Impac...

More Like The Shade Desk For years, The Trade Desk has been lionized as an untou...

Alphonso’s Founders Win Their Three-Year Legal Battle A...

It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads...

How Colgate-Palmolive Got All Of Its Agencies To Report...

Whoever coined the term about herding cats probably knew what it was like trying...

Rob Wilk Is All Charged Up About Yahoo’s O&O

Happy birthday, Yahoo. The company, which was incorporated on March 2, 1995, tur...

TikTok Might Tip Into Oracle’s Lap; Amazon’s Not Happy ...

Consulting The Oracle Stop us if this sounds familiar: Oracle is trying to keep ...

Meet The Netflix Ads Suite, Introduced by Ads VP Nicoll...

Netflix has separated itself from the pack of TV streaming services, at least in...

Meet The Netflix Ad Suite, Introduced by Ads VP Nicolle...

Netflix has separated itself from the pack of TV streaming services, at least in...

A Peek Behind The Curtain At Perplexity’s Nascent But G...

Around 15 years ago, Taz Patel was slinging pop-under ads at Interclick before i...

The AI Leap In Contextual Advertising: Transforming A L...

Once considered the “old reliable” next to programmatic advertising, contextual ...

Expect “Very Negative Outcomes” As Advertising Growth S...

Amid the political and economic uncertainty in the United States, ad spend will ...

Publisher SaaS Has Another Go; Can Roundel Escape Near-...

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher...

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