AdExchanger

Can’t Spell “Retail Media” Without “Me”; Spotter’s Star...

Who controls the retail media (RMN) budget? Plus, this year YouTube will close o...

This Investment Firm Is Acquiring A Newsletter Ad Platf...

Newsletters are having more than a moment, and advertisers are getting intereste...

Meet The Free Gaming Platform – Founded By An Ad Tech V...

It is a rare occurrence for successful ad tech entrepreneurs to venture out of t...

Teads On The Brain

When Outbrain bought Teads from telco Altice for $1 billion – the deal closed in...

The Macro Is Bad; Out Of The Starting Blox

Is the threat of tariffs like the end of third-party cookies? Plus, Roblox is ra...

Welch’s Might Be A Tradition-Rich Company, But Its Mark...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any o...

What To Expect From Trump’s New FTC Chair

There are many predictions of what the Federal Trade Commission’s priorities wil...

Decoding Curated Deals: How Standardized Reporting Can ...

Curation is the latest buzzword in programmatic advertising, but the concept is ...

Is JBP The New SPO?; Cloudy With A Chance Of Tariffs

What exactly are joint business partnerships? Plus, AI chatbot responses may be ...

PubMatic Weighs In On The Debate Around Curation Fees

Could curation tech help SSPs stand out from an increasingly commoditized crowd?...

Tillamook’s Takeaways From Becoming A National Grocery ...

There are a great many things to be learned when making the jump from regional f...

Comic: Transparency Knight-Mare

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

More like Performance Min; Tick, Tock, Tick, Tock

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage...

Programmatic’s Pursuit of “Premium”

Programmatic algorithms optimize for performance, which can leave digital media ...

Publicis Acquires Lotame, Marking The End For One Of Ad...

Publicis Groupe continued its years-long streak of acquiring non-agency ad tech ...

Advertising’s ID-Less Future Depends On More Than DSP A...

Because DSPs manage programmatic ad spend, they can be seen as gatekeepers wield...

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