AdExchanger

Streamers Compete For Subscribers, Distribution And Pro...

TV programmers and streamers are sharing their financial report cards for last q...

Comic: Ad Tech Charcuterie

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

GroupM Is Up, But WPP Is Down; Why Brands Love A Breakup

WPP shares dipped to a four-year low on after posting its 2024 earnings results....

DoubleVerify Touts Its Rockerbox Deal, But Shares Slide...

Adalytics who? DoubleVerify reported its Q4 earnings on Thursday with nary a men...

Why Return Rates Will Someday Be A Key Retail Media Metric

Today’s commerce roundup deals with an uncomfortable topic that, at some point, ...

WBD Suffers From Linear Losses – Can Streaming Turn The...

Warner Bros. Discovery's overall ad revenue dropped 7% last year. Its survival d...

Connected TV’s Growth Spurt; How Ozempic Is Upending Ma...

In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three ye...

They’re Going For TripleVerified; You Won’t Believe Wha...

Out Of the Box DoubleVerify has agreed to acquire Rockerbox in a deal valued at ...

‘Is The Open Internet Healthy?’ Magnite Reports CPMs Di...

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after ...

AI Puts Innovation In Your Hands – It’s Time To Run Wit...

If the past few decades have proven anything, it’s this: Consumers and businesse...

Seeing Through The Hype: The Difference Between AI and ...

Artificial intelligence (AI) is inescapable nowadays. There’s generative AI to c...

Bug Bounties Can Transform Ad Tech

Earlier this month, many of us let out a collective groan as we received that dr...

They Call It ‘Shorts’ For The Payout; Clippy, Brought T...

Short Stacks Since YouTube first created Shorts, its short-form vertical video f...

InfoSum Has An Irreverent Message For The People Attend...

Forget ramping up. Maybe it’s time for the online advertising industry to ramp d...

Beyond ‘Gaming for Gamers’: Why Non-Gaming Advertisers ...

As the lines between the gaming and non-gaming worlds continue to fade, gaming p...

How Publishers Can Place Safe Bets In A Rigged Programm...

For publishers, digital advertising is a lot like playing craps, says Justin Woh...

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