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Amazon is still lowering its Prime Video ad rates across the board. Plus, there ...
When it comes to data collection, the ad tech industry has long had a hoarder me...
For years, media buyers have been pushing connected TV publishers to share infor...
Curation is amazing – for SSPs. It shifts power from buyers to sellers. Rather ...
YouTube is adding a new tier with a “light” ad load. Plus, remember Facebook? Th...
Launching a TV channel typically starts with zeroing in on a specific target aud...
Since Connatix and JW Player first announced their merger in October, JWP Connat...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...
More dollars are flowing through the Amazon ads machine. Plus, are advertisers c...
Walmart’s ad business is starting to click. The company generated $4.4 billion i...
When The Trade Desk, the ad tech darling of Wall Street, missed its earnings for...
The last five years saw our industry’s conventional models of ad targeting and m...
In the past few weeks, some of the world’s biggest soda, snack and candy compani...
AI-driven content and personalization are no longer just an advantage; they’re a...
The Next Gen Google has struggled to grow Demand Gen, which is like Performance ...
Creative is a strong performance lever. In fact, ad creative is responsible for ...