AdExchanger

Amazon’s Discount CTV; Will The Upfronts Ever End?

Amazon is still lowering its Prime Video ad rates across the board. Plus, there ...

Why Data Minimization Is A Very Big Deal For Ad Tech

When it comes to data collection, the ad tech industry has long had a hoarder me...

How This Indie Agency Is Finding ‘Back Doors’ To Get Sh...

For years, media buyers have been pushing connected TV publishers to share infor...

Curation Isn’t Harming Publishers, But Their Lack Of Co...

Curation is amazing – for SSPs.  It shifts power from buyers to sellers. Rather ...

YouTube’s Lite Bulb Idea; Facebook Gets Back To Its Roots

YouTube is adding a new tier with a “light” ad load. Plus, remember Facebook? Th...

CTV Ad Platform Sabio Tries To Get Into The TV Producti...

Launching a TV channel typically starts with zeroing in on a specific target aud...

What’s Next For JWP Connatix: SSAI, Contextual Advertis...

Since Connatix and JW Player first announced their merger in October, JWP Connat...

Comic: Data Minimization

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

Not Just For Prime; Fearing Reprisals, Agencies Crawl B...

More dollars are flowing through the Amazon ads machine. Plus, are advertisers c...

Walmart’s Ad Business Cleared $4 Billion In 2024 And Is...

Walmart’s ad business is starting to click. The company generated $4.4 billion i...

The Trade Desk Miss That Shook Ad Tech

When The Trade Desk, the ad tech darling of Wall Street, missed its earnings for...

Next-Gen Clean Rooms Signal a New Era for Data Collabor...

The last five years saw our industry’s conventional models of ad targeting and m...

For Snack And Candy Brands, This Is The Start Of The Oz...

In the past few weeks, some of the world’s biggest soda, snack and candy compani...

AI In Q4: What Worked, What Didn’t And What’s Next

AI-driven content and personalization are no longer just an advantage; they’re a...

Generating Demand Gen Demand; Last-Click Attribution On...

The Next Gen Google has struggled to grow Demand Gen, which is like Performance ...

The Power Of Creative Data

Creative is a strong performance lever. In fact, ad creative is responsible for ...

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