AdExchanger

Put Down The Remote: A Strategic View Of TV Investment

For over a year now, audiences have been changing channels (pun intended). In to...

Headway In The Battle To Fix The Ad Industry’s Frequenc...

Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, ...

LinkedIn Launches Its Own Conversion API

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a ...

Ticket Sales Or Ad Sales?; The Birds-Eye View-Through

The Golden Ticket Spotify wants to sell you concert tickets. It’s a pretty obvio...

CDP-Turned-AI Marketing Platform Hightouch Raises $80 M...

On Tuesday, data platform Hightouch announced it closed $80 million Series C fun...

Cracking 2025’s Toughest Marketing Challenges With A Sm...

According to Emarketer, global ad spending surpassed $1 trillion for the first t...

Alternative IDs Are Still Battling For Bids, But Buyers...

If an alternative identifier is present in the bidstream, and no one transacts o...

From Theory To Practice: How Organizations Can Embrace ...

With thanks to Bill Grosso, CEO, Game Data Pros Experimentation has been proven ...

Airbnb Ads, Going To Be A Thing Someday; CapEx Is More ...

AirBNB starting an ad service business is “not a matter of if; it’s a matter of ...

Skincare Brand Cetaphil’s Smooth Approach To Engaging W...

Like most brands advertising during the Super Bowl this year, Cetaphil tried to ...

The Worst Place To Show An Ad

When an ad shows up next to illegal content, there is often not a single point o...

Comic: Will You Be My Valentine?

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

Advertisers Complain, Meta Cashes Checks; Partial Sever...

Meta is no stranger by now to complaints from ad buyers, particularly ecommerce ...

Roku Is On A Quest For Demand Diversification

Roku reported $4.1 billion in revenue for 2024, an 18% jump year over year. Its ...

TripleLift’s New CEO Dave Helmreich On Standing Out In ...

Seven months after the abrupt departure of its CEO Dave Clark, TripleLift has a ...

IPG Was Down In Q4, Plans To Restructure Before The Omn...

Like Kendrick Lamar during the Super Bowl halftime show, Interpublic Group CEO P...

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