AdExchanger

Trump’s Tariffs Are Bad News For Anyone Who Relies On A...

The Trump tariffs are official – and the impact on ad spend could be even more g...

Bots And Games Are Back (For Ad Tech)

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom...

Comic: The Great Curation Debate

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

ROMO’s Got An Arm, But No Legs; Did Elon Stop Paying Th...

No, “ROMO” doesn’t have to do with the former Dallas Cowboys quarterback. Plus, ...

WPP Acquires Data Clean Room Startup InfoSum

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of th...

Spotify’s New Ad Exchange Is Open For Business

Programmatic is now at the top of Spotify’s playlist. After six months of pilot ...

Perplexity Takes Its AI Search Engine Out On A Shopping...

Despite many consumers having experimented with these products, they have yet to...

Less Is More: Why Excluding Audiences Leads To Stronger...

Advertisers and their agency partners are well-versed in assembling audiences ba...

The Max Effect; No Keeping Up With Core Updates

A Fine Performance Ecommerce consultancy Smarter Ecommerce – or smec, as it’s kn...

Big Platforms Are Embracing Gaming, But Ad Spend Still ...

Stop me if you’ve heard this one: There’s a disconnect between how much time aud...

‘Real-Time Creativity,’ With Brandtech CEO David Jones

Generative AI startups are coming out of the woodwork with AI-powered, AI-enable...

The AI Tradeoff: How Marketers Can Balance Efficiency A...

It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realisti...

Google Antagonists Await Justice (Brinkema); Nielsen Wi...

Grilling Google April Fool’s Day was an interesting choice for a congressional h...

Keeping It Simple At The 2025 ANA Media Conference

Why is programmatic media buying so dang complicated? That question was an ever-...

Keeping It Simple at the 2025 ANA Media Conference 2025

Why is programmatic media buying so dang complicated? That question was an ever-...

Roblox Courts Programmatic Demand From Google With Rewa...

Roblox is making major additions to its still-nascent ad offering. At the IAB Pl...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.