AdExchanger

How Comcast Is Convincing Digital Native Brands To Spen...

When advertisers think of the social networking category, they mostly focus on t...

The Power Of You(Tube); Apple’s ATT Is An Antitrust Vio...

2025 will be the first year YouTube wins at ad revenue. Plus, d’ya hear that? It...

Verification Providers Missed Easy-To-Spot Bots, Says A...

Friday’s Adalytics report about ads being served en masse to known bots leaves p...

SafeGuard Privacy’s MSCA Tool Aims To Simplify The Chao...

Privacy lawyers and ad tech folks often don’t speak the same language. But at le...

A Braze(n) Deal; AppLovin Responds To The Shorts And Th...

The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi...

Adalytics: The Ad Industry’s Bot Problem Is Worse Than ...

Bots get a bad rap, but they’re not all bad. Without web crawlers, for example, ...

Beyond CDPs: The Rise Of AI-Driven Customer Intelligence

Advanced and generative AI are transforming marketing from fragmented workflows ...

In The Room Where (The Ad Auction) Happens

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the...

Exploring The Science Of Eye Tracking And Ad Attention

Attention is not always a good thing. Just ask Barbara Streisand. The post Explo...

AI Overviews Across The Atlantic; The Haters And The Ge...

Google is full-steam ahead with AI Overviews. Plus, don’t post AI-generated pict...

Comic: Ad Tech Startup Hype Cycle

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

iSpot Developed An Outcomes Tool For TV And Streaming W...

On Thursday, iSpot announced the launch of a new solution, called Outcomes at Sc...

Local Car Dealerships Are Buying CTV Ads To Boost Their...

That car dealership in your neighborhood? It’s probably got a branding problem. ...

Paramount Helped ISpot Develop A Tool To Measure Outcom...

On Thursday, iSpot announced the launch of a new solution, called Outcomes at Sc...

Why Ad Tech Leads The On-Prem Revolution

The biggest cloud tech companies, including and especially Amazon Web Services, ...

Wonder Group’s Plan To Win The Mealtime App Category De...

The first few months of 2025 have seen a surge of M&A, particularly in the comme...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.