This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.
When advertisers think of the social networking category, they mostly focus on t...
2025 will be the first year YouTube wins at ad revenue. Plus, d’ya hear that? It...
Friday’s Adalytics report about ads being served en masse to known bots leaves p...
Privacy lawyers and ad tech folks often don’t speak the same language. But at le...
The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi...
Bots get a bad rap, but they’re not all bad. Without web crawlers, for example, ...
Advanced and generative AI are transforming marketing from fragmented workflows ...
The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the...
Attention is not always a good thing. Just ask Barbara Streisand. The post Explo...
Google is full-steam ahead with AI Overviews. Plus, don’t post AI-generated pict...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...
On Thursday, iSpot announced the launch of a new solution, called Outcomes at Sc...
That car dealership in your neighborhood? It’s probably got a branding problem. ...
On Thursday, iSpot announced the launch of a new solution, called Outcomes at Sc...
The biggest cloud tech companies, including and especially Amazon Web Services, ...
The first few months of 2025 have seen a surge of M&A, particularly in the comme...