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Adalytics: The Ad Industry’s Bot Problem Is Worse Than We Thought
Bots get a bad rap, but they’re not all bad. Without web crawlers, for example, search engines couldn’t index new content on the internet. But what is bad is when verification providers, including HUMAN Security, Integral Ad Science (IAS) and DoubleVerify (DV), serve ads to these garden-variety bots – calling into question whether they’re letting malicious […] The post Adalytics: The Ad Industry’s Bot Problem Is Worse Than We Thought appeared first on AdExchanger.
Bots get a bad rap, but they’re not all bad. Without web crawlers, for example, search engines couldn’t index new content on the internet. But what is bad is when verification providers, including HUMAN Security, Integral Ad Science (IAS) and DoubleVerify (DV), serve ads to these garden-variety bots – calling into question whether they’re letting malicious […]
The post Adalytics: The Ad Industry’s Bot Problem Is Worse Than We Thought appeared first on AdExchanger.
