Perplexity Takes Its AI Search Engine Out On A Shopping Trip
Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category of generative AI search engines, including ChatGPT, Google’s Gemini and Microsoft Copilot, are slow-rolling their ad businesses as they focus more on general adoption and subscription licenses. They must also balance their preexisting ad businesses […] The post Perplexity Takes Its AI Search Engine Out On A Shopping Trip appeared first on AdExchanger.
Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category of generative AI search engines, including ChatGPT, Google’s Gemini and Microsoft Copilot, are slow-rolling their ad businesses as they focus more on general adoption and subscription licenses. They must also balance their preexisting ad businesses […]
The post Perplexity Takes Its AI Search Engine Out On A Shopping Trip appeared first on AdExchanger.
