Women Created Half of New Businesses Registered in 2024, a Milestone
Payroll company Gusto’s annual report found women launched 49 percent of all new companies in 2024, with minority entrepreneurship and first-year profitability levels also on the rise.

Payroll company Gusto’s annual report found women launched 49 percent of all new companies in 2024, with minority entrepreneurship and first-year profitability levels also on the rise.