AdExchanger

How Data-Driven Retail Marketers Try To Manage The Unma...

Last week, at an industry event hosted by RTB House, a group of retailers took t...

The Uncomfortable Truth About Advertising Effectiveness...

With thanks to Igor Skokan, Global Marketing Science Director, Meta Understandin...

Judge Rules That Generative AI Violates Copyright; Can ...

More Like Unfair Use Thomson Reuters just won the first major US decision in an ...

Billion-Dollar Reddit Upvotes AI Search, Downvotes Goog...

Reddit wrapped up its first year as a publicly traded company with its Q4 earnin...

AppLovin Is Divesting Its Apps Business To Become ‘A Pu...

AppLovin’s stock popped by more than 28% in after-hour’s trading Wednesday on th...

The Trade Desk Promises Big Changes After Missing Its Q...

Oh my, oh my. “For the first time in 8.5 years as a public company, our results ...

Dotdash Meredith Brings Its Contextual Targeting Soluti...

Dotdash Meredith (DDM) is expanding its performance-focused contextual targeting...

Bloomberg Is Bullish On Contextual Advertising And FAST...

To attract advertisers, Bloomberg is pitching them on not just reach but context...

Quality, Transparency And Trust Will Define The Future ...

The ad tech industry stands at a crossroads. After years of rapid growth driven ...

YouTube Won TV, Or Did TV Win YouTube?; Down Like A Lea...

Like And Subscribe YouTube is officially bigger on TV than it is on mobile and d...

Kevel Extends To Walled Garden Retail Media With Nexta ...

The convergence of on-site retail and shopping across the web got a little more ...

Measurement Real Talk, With INCRMNTAL’s Maor Sadra

Marketing mix modeling is a pain in Maor Sadra’s butt. And not only because some...

Inuvo’s New Audience Model Generator Claims To Target P...

On Tuesday, software company Inuvo launched IntentKey, an audience insights plat...

Getting Past “Non”; Unnamed Philly Team Wins Pro Footba...

Netflix’s programmatic platform is a tough sell in Europe. Plus, awkward euphemi...

Hyundai Is In Hot Pursuit Of Incremental Reach

Hyundai's latest campaign, titled “The Road,” debuted during the NFL AFC and NFC...

Data Sharing Across In-House And Agency Teams Is Hard. ...

These days, brands are swimming in data. And using that data to drive marketing ...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.