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IPA Bellwether survey paints a grim picture for UK main media
When the going gets tough the tough…run for cover, might be the motto of the world’s marketers despite being forever told that they should market their way through a downturn. The latest UK IPA Bellwether report shows a net balance of -4.8% of firms cut their marketing budgets in Q1 2025, a marked shift from … The post IPA Bellwether survey paints a grim picture for UK main media first appeared on More About Advertising.
When the going gets tough the tough…run for cover, might be the motto of the world’s marketers despite being forever told that they should market their way through a downturn. The latest UK IPA Bellwether report shows a net balance of -4.8% of firms cut their marketing budgets in Q1 2025, a marked shift from …
The post IPA Bellwether survey paints a grim picture for UK main media first appeared on More About Advertising.
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