Marketing

NBA team the Atlanta Hawks bet on creators to boost adv...

Hawks executives said they are pleased with the results of the initiative so far...

Ad execs are now working as Trump tariff policy transla...

The marketer’s guide to interpreting Trump-era chaos

Meta’s Looking to Scoop Up TikTok Creators Amid Ongoing...

Meta’s trying to appeal to TikTok creators from a couple of different angles.

Threads May Soon Let You Add Multiple Links to Your Pro...

Another way to drive traffic from Threads?

Report Looks at LinkedIn Performance Benchmarks for 2025

New insights into LinkedIn company page performance.

Leon Harris Leaving WRC in Washington, D.C.

Harris took a leave of absence last year after a Thanksgiving broadcast prompted...

Allison Rosati Returns to WMAQ After Illness

Rosati said she had been dealing with shingles

Week of March 31 Cable News Ratings: MSNBC Has Its Most...

Fox News won the week overall, but MSNBC saw the most sizable gains, particularl...

Instagram Chief Answers Key Creator Questions on How to...

Some interesting insights from IG chief Adam Mosseri.

Scripps Names Station Managers in Detroit and Salt Lake...

Scripps has named Tim Kochenderfer and Leona Wood station managers for WXYZ and ...

Digital Tools to Elevate the Wine Experience With Treas...

Justin Noland on innovating in a restricted category and industry challenges.

YouTube Adds New AI Music Elements, New ID Confirmation...

Now you can use AI to generate audio tracks for your videos in-stream.

Snapchat Launches Sponsored AI Lenses To Help Brands En...

A new way for brands to tap into Snap’s popular Lens tools.

Meta Updates Teen Safety Tools on IG, Expands Teen Acco...

The new settings will provide enhanced protections for millions of teen users.

Week of March 31 Evening News Ratings: NBC Nightly News...

WNT stretched its total viewer lead over Nightly News to the largest in 30 years.

Walmart Asks Brands to Boost Ad Spend by at Least 25% D...

Another brand has increased annual spend by 75%.

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