Marketing

Paramount, Experian to Partner in New Ad Data Initiative

The collaboration provides new signals to improve targeting accuracy and drive b...

Why publishers are pivoting to community as a new sourc...

Mark Zohar, CEO, Viafoura The publishing industry is at an inflection point. Aft...

Community Notes Are Now Appearing in Meta Apps

Meta’s shift to Community Notes is now live.

Google Outlines Evolving AI Process in Business Listing...

Google’s incorporating AI into more elements.

Texas Anchor Recovering After Being Hit by Car

Noemy Sanchez told viewers she may be back on-air by mid-April

Yotpo Acquires The CDP Coho AI, Solidifying Its Pitch F...

Yotpo, the retention-based marketing and analytics company, announced on Tuesday...

Acadia Acquires Crush, Merging Two Retail Media and Mar...

The retail media agency consolidation trend is still going with the announcement...

Snap’s New Generative AI Ad Format Emphasizes Engagemen...

The creative on Snapchat has evolved a lot since those puking rainbow filters. O...

Brian Cox Is Actually Chill in Malibu Rum’s Rally...

Malibu and agency Wieden+Kennedy London kick off the summer drinking season with...

Not Just Any Clean Room: Selecting A Partner That Drive...

Data clean rooms have become a major topic of discussion amid ongoing regulatory...

5 Ways Tariffs Are Set to Transform the Streaming Industry

The streaming industry is preparing for the upfronts, making the timing of the t...

Ian Colvin: rewriting the recipe – how brands can thriv...

Despite ASA push-back, the UK government’s commitment to HFSS legislation has ad...

Best Buy Is Paying Influencers Who Recommend Products W...

Similar to Amazon and Walmart's influencer programs, Best Buy Creator will aim t...

Indie Agency Acadia Scoops Up Crush, Continuing Its Ret...

It marks the 4-year-old agency's 6th acquisition.

Nickelodeon Partners With Starglow to Make Family-Frien...

The two teamed up at the end of last year to develop podcasts for popular Nickel...

Hi! It’s Duo: The Marketing Strategy Behind the I...

Ranging from silly to threatening, Duo the Owl is the envy of social media manag...

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