Snap’s New Generative AI Ad Format Emphasizes Engagement Over Scale
The creative on Snapchat has evolved a lot since those puking rainbow filters. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact with. The format, which Snap has been testing since late last year, is powered by One Snap, the company’s name for its homegrown generative AI […] The post Snap’s New Generative AI Ad Format Emphasizes Engagement Over Scale appeared first on AdExchanger.
The creative on Snapchat has evolved a lot since those puking rainbow filters. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact with. The format, which Snap has been testing since late last year, is powered by One Snap, the company’s name for its homegrown generative AI […]
The post Snap’s New Generative AI Ad Format Emphasizes Engagement Over Scale appeared first on AdExchanger.
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