Acadia Acquires Crush, Merging Two Retail Media and Marketplace Agencies
The retail media agency consolidation trend is still going with the announcement on Tuesday that indie shop Acadia has acquired fellow ecommerce marketplace ad agency Crush. Terms of the deal were not disclosed. Crush has an unorthodox business model among ecommerce agencies, since it takes a relatively small fee or retainer plus a negotiated percent […] The post Acadia Acquires Crush, Merging Two Retail Media and Marketplace Agencies appeared first on AdExchanger.
The retail media agency consolidation trend is still going with the announcement on Tuesday that indie shop Acadia has acquired fellow ecommerce marketplace ad agency Crush. Terms of the deal were not disclosed. Crush has an unorthodox business model among ecommerce agencies, since it takes a relatively small fee or retainer plus a negotiated percent […]
The post Acadia Acquires Crush, Merging Two Retail Media and Marketplace Agencies appeared first on AdExchanger.
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