Advertising spend up 26% on HFSS food ahead of October ban
Britain’s HFSS marketers have been busy preparing for October’s new junk food restrictions with an onslaught of extra advertising. The Observer reports that food brands been spent an extra £420m on advertising in 2024, up by 26% on the previous year. And consumers responded: they bought an extra 45.4m packets of crisps, cakes and chocolate … The post Advertising spend up 26% on HFSS food ahead of October ban first appeared on More About Advertising.
Britain’s HFSS marketers have been busy preparing for October’s new junk food restrictions with an onslaught of extra advertising. The Observer reports that food brands been spent an extra £420m on advertising in 2024, up by 26% on the previous year. And consumers responded: they bought an extra 45.4m packets of crisps, cakes and chocolate …
The post Advertising spend up 26% on HFSS food ahead of October ban first appeared on More About Advertising.
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