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Podcasts proliferate but ad market is getting crowded
Podcasts seem to be taking over the world – in the UK Gary Lineker’s ‘The Rest Is..’ Goalhanger stable pulls in huge audiences – but its growth as an ad medium has been more sluggish, leading to publishers turning to video according to industry measurement company WARC. WARC Media forecasts that global podcast ad spend … The post Podcasts proliferate but ad market is getting crowded first appeared on More About Advertising.
Podcasts seem to be taking over the world – in the UK Gary Lineker’s ‘The Rest Is..’ Goalhanger stable pulls in huge audiences – but its growth as an ad medium has been more sluggish, leading to publishers turning to video according to industry measurement company WARC. WARC Media forecasts that global podcast ad spend …
The post Podcasts proliferate but ad market is getting crowded first appeared on More About Advertising.
