CleverTap acquires Y Combinator-backed rehook.ai

CleverTap, an all-in-one engagement and retention platform, has announced the acquisition of rehook.ai, a Y Combinator-backed startup. 

Rehook.ai offers a promotions automation solution, empowering businesses to manage coupons, discounts, gamification, loyalty programs, and referral initiatives.

This acquisition strengthens CleverTap’s complete suite for customer retention, merging analytics, engagement, and promotions into a single unified offering, the company said in a statement.

“This acquisition enhances our engagement ecosystem, helping businesses drive retention with greater precision. This allows us to unlock multiple use cases across industries like gaming, retail, and financial services," said Anand Jain, Co-founder and Chief Product Officer, CleverTap.

"It not only strengthens our ability to support businesses in crafting deeply personalized, AI-driven experiences but also opens up new opportunities for cross-selling and upselling integrated promotions management. Ultimately, it’s about helping our customers maximise lifetime value, drive sustainable growth, and build stronger, more loyal relationships with their users,” he added.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Vietnam, and Jakarta.

With this acquisition, CleverTap continues to demonstrate its commitment to evolving beyond pure engagement tools—creating a complete customer retention ecosystem that unites data, insights, and incentives within one powerful framework, the company said.

“We started with a vision of helping businesses make promotions smarter, more dynamic, and truly impactful. Now, as we join forces with CleverTap, we have the scale and reach to bring this vision to a global audience. Beyond that, their deep expertise in segmentation, real-time analytics, and engagement will enhance how we power personalized promotions, making them even more effective. Together, we’re setting a new standard for AI-driven, deeply personalized marketing that delivers measurable business impact,” added Akhil Suhag, CEO and co-founder at rehook.ai.