Why LVMH Moët Hennessy-Louis Vuitton Stock Was Getting Crushed Again on Tuesday

LVMH Moët Hennessy -- Louis Vuitton (OTC: LVMUY) (OTC: LVMHF) was being punished on Tuesday, following Monday's release of a dispiriting quarterly revenue report. In mid-session action, investors continued to sell out of the company's stock -- its American depositary receipts (ADRs) were down by nearly 4%, at a point when the benchmark S&P 500 (SNPINDEX: ^GSPC) was only sagging by 0.2%.After news broke on Monday that LVMH's first-quarter revenue was both down from the same period a year ago and missed the consensus analyst estimate, some analysts adjusted their takes on the stock. And those modifications didn't help sentiment. The most impactful of these seemed to be the recommendation downgrade enacted by white-shoe investment bank Morgan Stanley. After market hours Monday, the company's pundit Edouard Aubin changed his tag on LVMH to equal weight (hold, in other words) from his previous view of overweight (buy). He also significantly reduced his price target on the company's Europe-listed shares, to 590 euros ($670) apiece. Prior to that, his fair-value assessment was 740 euros ($840) per share.Continue reading

Apr 15, 2025 - 21:00

Why LVMH Moët Hennessy-Louis Vuitton Stock Was Getting Crushed Again on Tuesday

LVMH Moët Hennessy -- Louis Vuitton (OTC: LVMUY) (OTC: LVMHF) was being punished on Tuesday, following Monday's release of a dispiriting quarterly revenue report. In mid-session action, investors continued to sell out of the company's stock -- its American depositary receipts (ADRs) were down by nearly 4%, at a point when the benchmark S&P 500 (SNPINDEX: ^GSPC) was only sagging by 0.2%.

After news broke on Monday that LVMH's first-quarter revenue was both down from the same period a year ago and missed the consensus analyst estimate, some analysts adjusted their takes on the stock. And those modifications didn't help sentiment.

The most impactful of these seemed to be the recommendation downgrade enacted by white-shoe investment bank Morgan Stanley. After market hours Monday, the company's pundit Edouard Aubin changed his tag on LVMH to equal weight (hold, in other words) from his previous view of overweight (buy). He also significantly reduced his price target on the company's Europe-listed shares, to 590 euros ($670) apiece. Prior to that, his fair-value assessment was 740 euros ($840) per share.