Undermining Ourselves: How Advertising Keeps Getting Standards Wrong
Many well-intentioned advertising standards efforts gather digital dust. Others have even shut down in the face of lawsuits claiming insufficiently broad industry engagement. Why? Because we mistake the release of a proposal for the achievement of standardization and create more noise than clarity. My standards journey began with IAB’s Future of the Cookie (FotC) working […] The post Undermining Ourselves: How Advertising Keeps Getting Standards Wrong appeared first on AdExchanger.
Many well-intentioned advertising standards efforts gather digital dust. Others have even shut down in the face of lawsuits claiming insufficiently broad industry engagement. Why? Because we mistake the release of a proposal for the achievement of standardization and create more noise than clarity. My standards journey began with IAB’s Future of the Cookie (FotC) working […]
The post Undermining Ourselves: How Advertising Keeps Getting Standards Wrong appeared first on AdExchanger.
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