Retail Media’s Stack Adapts; Why Creators Create More For YouTube
Need A Lift? Lyft is expanding its retail media business by decoupling its first-party data from its media. Through a partnership with StackAdapt, advertisers will be able to use Lyft’s data for audience segmentation or attribution, rather than just advertising on Lyft’s network. “It’s like building a corner store,” Lyft Media VP and head of […] The post Retail Media’s Stack Adapts; Why Creators Create More For YouTube appeared first on AdExchanger.
Need A Lift? Lyft is expanding its retail media business by decoupling its first-party data from its media. Through a partnership with StackAdapt, advertisers will be able to use Lyft’s data for audience segmentation or attribution, rather than just advertising on Lyft’s network. “It’s like building a corner store,” Lyft Media VP and head of […]
The post Retail Media’s Stack Adapts; Why Creators Create More For YouTube appeared first on AdExchanger.
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