Straight Talk With Mediaocean CEO Bill Wise
Mediaocean CEO and Co-Founder Bill Wise was an early guest on AdExchanger Talks in 2017, less than a year after the podcast launched. During that episode, Wise made a rather bold statement: “Fast-forward another 12 months, and I don’t think SSPs will be around. I’m calling for the death of the SSP.” Clearly, supply-side platforms […] The post Straight Talk With Mediaocean CEO Bill Wise appeared first on AdExchanger.
Mediaocean CEO and Co-Founder Bill Wise was an early guest on AdExchanger Talks in 2017, less than a year after the podcast launched. During that episode, Wise made a rather bold statement: “Fast-forward another 12 months, and I don’t think SSPs will be around. I’m calling for the death of the SSP.” Clearly, supply-side platforms […]
The post Straight Talk With Mediaocean CEO Bill Wise appeared first on AdExchanger.
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