Why brands and agencies are putting AI chiefs in their C-Suites
Senior roles for AI bosses are becoming more common at advertisers and agencies. Some face internally and others are external evangelizers.
A new addition to the S&P 500 officer class has emerged in recent months: the chief AI officer, a position defined not by control of key budgets or the size of their team, but their expertise in all things generative, agentic and automation.
IPG’s appointment of Yaniv Sarig as its global head of AI commerce last week was merely the latest in a string of C-Suite hires made by major advertisers and agencies.
In the last 12 months, brands like General Motors, Mastercard and ZocDoc have each appointed chief AI officers while agency holding companies like Stagwell, subsidiaries like Golin and indie shops like Luckie & Co. and Horizon Media have done the same. Adtech firms are in on the trend – Zefr hired a CAIO in February 2024 – as are B2B giants like PwC, S&P and Accenture.
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