Marketing Briefing: ‘Expecting chaos’: With tariff uncertainty a new constant, marketers use Covid replanning muscle

If the last five years have taught us anything, it’s that chaos may be tough, trying and certainly worrisome — but it’s ultimately manageable. That’s the general sentiment among brand marketers, ad agency execs and industry analysts when you ask them to make sense of the current economic landscape amid tariff back-and-forth. 

“I’m expecting chaos,” said Jeremy Whitt, executive media director at Hanson Dodge. “One thing I want to make sure that we don’t have too short of a memory of what happened back on March 15, 2020.” 

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