From Lacoste to Victoria Beckham – Faume raises €8 million for second-hand fashion market

Paris-based Faume, a second-hand platform for fashion and luxury brands, has announced a new €8 million funding round to accelerate its expansion in Europe, especially in the Italian and British markets, where they have just launched a partnership with fashion brand Victoria Beckham.

The round was led by Amundi Private Equity Transition Juste, along with existing investors Daphni and Bpifrance via its Digital Venture fund.

“The second-hand market is booming, but raising funds doesn’t automatically guarantee success. At Faume, we demonstrate daily that second-hand fashion is a source of resilience for brands, combining sustainability and profitability for all stakeholders. Our solution, already adopted by more than 45 prestigious brands, proves that building a second-hand model is not only feasible and virtuous but also performance-enhancing,” stated Aymeric Déchin, CEO of Faume.​

Co-founded in July 2020 by Aymeric Déchin, Nicolas Viant, Jocelyn Kerbourc’h, and Lucas Patricot, Faume enables fashion brands to develop a new revenue stream and customer
base while securing their full-price business and reportedly reducing acquisition costs through its white-label second-hand solution.

Their platform currently accommodates more than 45 brands (including Isabel Marant, Soeur, Lacoste, ba&sh, Victoria Beckham, Ami Paris, Aigle, and Balzac Paris) by handling all technical and logistical constraints for second-hand operations across Europe.

Faume has already supported several French brands’ expansions into Germany, the Netherlands, Belgium, Spain, and Italy, aligning with their growth priorities. Since its inception, the company has facilitated the sale of over 300,000 second-hand fashion items, with over 40% sold outside of France.

In 2024 alone, it helped avoid over 4,200 tons of CO2 emissions through clothing refurbishment and reuse in the highly carbon-intensive textile sector – according to figures provided to EU-Startups.

With the new €8 million funding, Faume aims to strengthen its commercial and technical teams. The company plans to support 150 brands within the next four years and aims to launch its ‘Dynamic Pricing’ artificial intelligence solution in 2025, enabling brands to offer even more competitive prices compared to traditional marketplaces.

Freja Day, General Manager of Soeur, comments: “We have long advocated for a sustainable vision of fashion with timeless offerings. Soeur Second Hand, created with Faume’s teams, represents a key milestone in our growth. We are very satisfied with the launch and delighted to offer a premium in-store take-back service for our customers. Available today in 14 European countries, this initiative underscores Soeur’s commitment to circular and sustainable fashion.”

According to a ThredUp study in collaboration with Global Data, second-hand clothing sales are growing 20 times faster than new clothing, already accounting for 20% of online fashion purchases in 2024. The global second-hand apparel market is projected to reach €307 billion by 2028, growing at an annual rate of 12%.

Faume believes that premium brands are keenly interested in this circular economy trend and aim to leverage its growth without diluting their brand image or losing control of their distribution.

Faume’s proprietary innovative technology and integrated logistics look to enable luxury and premium brands to offer second-hand sales directly under their own labels, maintaining a customer experience as refined as purchasing new items:

• A seamless, premium customer experience aligned with luxury brand standards.
• Complete control over brand image, pricing, and product distribution.
• A sustainable and profitable solution seamlessly integrated into brands’ ecosystems.

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