Yotpo Acquires The CDP Coho AI, Solidifying Its Pitch For Retention Over Incrementality
Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech startup Coho AI, a customer data platform. Yotpo had been looking for a CDP business “to leverage that into a more actionable CDP,” co-founder and CEO Tomer Tagrin told AdExchanger Terms of the deal were not disclosed, though […] The post Yotpo Acquires The CDP Coho AI, Solidifying Its Pitch For Retention Over Incrementality appeared first on AdExchanger.
Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech startup Coho AI, a customer data platform. Yotpo had been looking for a CDP business “to leverage that into a more actionable CDP,” co-founder and CEO Tomer Tagrin told AdExchanger Terms of the deal were not disclosed, though […]
The post Yotpo Acquires The CDP Coho AI, Solidifying Its Pitch For Retention Over Incrementality appeared first on AdExchanger.
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