Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations
Despite ASA push-back, the UK government’s commitment to HFSS legislation has advertisers re-evaluating their marketing approaches. Under the latest guidelines, products classified as HFSS (high in fat, sugar or salt) will be banned from pre-9pm TV advertising starting October 1st, 2025, with ongoing consultation around other paid media channels including online ads. For decades, marketers … The post Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations first appeared on More About Advertising.
Despite ASA push-back, the UK government’s commitment to HFSS legislation has advertisers re-evaluating their marketing approaches. Under the latest guidelines, products classified as HFSS (high in fat, sugar or salt) will be banned from pre-9pm TV advertising starting October 1st, 2025, with ongoing consultation around other paid media channels including online ads. For decades, marketers …
The post Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations first appeared on More About Advertising.
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