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The Problem With MMM? It’s Built For Consultants, Not Answers
Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, marketing analytics leaders and media leaders know marketing is an investment, which must have demonstrable ROI. And they know using data to figure out what’s working and what isn’t is crucial to ensuring waste is controlled. Yet, […] The post The Problem With MMM? It’s Built For Consultants, Not Answers appeared first on AdExchanger.
Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, marketing analytics leaders and media leaders know marketing is an investment, which must have demonstrable ROI. And they know using data to figure out what’s working and what isn’t is crucial to ensuring waste is controlled. Yet, […]
The post The Problem With MMM? It’s Built For Consultants, Not Answers appeared first on AdExchanger.
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