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Moretti ups the stakes in Italian beer wars
Italian beer wars are enlivening UK adverts: we’ve had Pablo making waves for newcomer (to the UK) Poretti and now established, (almost) namesake Birra Moretti is back, showing a more than unusually excited group of Tuscan villagers welcoming a delivery from the brewery. Courtesy of Lucky Generals. It looks great (beautifully directed by Sam Pilling) … The post Moretti ups the stakes in Italian beer wars first appeared on More About Advertising.
Italian beer wars are enlivening UK adverts: we’ve had Pablo making waves for newcomer (to the UK) Poretti and now established, (almost) namesake Birra Moretti is back, showing a more than unusually excited group of Tuscan villagers welcoming a delivery from the brewery. Courtesy of Lucky Generals. It looks great (beautifully directed by Sam Pilling) …
The post Moretti ups the stakes in Italian beer wars first appeared on More About Advertising.
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