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How Chips Ahoy, A Product Everyone Knows, Went About Reinventing The Brand
Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids and Swedish Fish and its confectionery business. In December 2019, she took on marketing for the US Chips Ahoy business, as Mondelez orchestrated a major rebrand and reinvestment in its cookie brand. Five years […] The post How Chips Ahoy, A Product Everyone Knows, Went About Reinventing The Brand appeared first on AdExchanger.
Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids and Swedish Fish and its confectionery business. In December 2019, she took on marketing for the US Chips Ahoy business, as Mondelez orchestrated a major rebrand and reinvestment in its cookie brand. Five years […]
The post How Chips Ahoy, A Product Everyone Knows, Went About Reinventing The Brand appeared first on AdExchanger.
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