Marketing

How Media By Mother’s CEO wrote a quick, noteworthy pit...

The CEO of Media By Mother wrote a pitch over the holiday break using generative...

Publicis Sports creates dedicated women’s sports unit

Targeting what it sees as a $1.28 billion marketplace, Women's Sports Connect wi...

If Google’s cookie phase-out ever comes, here’s what a ...

As the future of third-party cookies remains rather ambiguous, Mars has started ...

Inside Doritos’ ‘creator-led’ marketing strategy

It's part of Doritos' larger plan to increase its investments in creators, with ...

Amid uncertainty, ad tech mavens turn to startups

DoubleVerify pledges $1 million to Europe-based ad tech fund, as The Trade Desk ...

Future of TV Briefing: A Super Bowl streaming post-mort...

This week’s Future of TV Briefing features an interview with Tubi CMO Nicole Par...

The AI Shift Is Impacting Google’s Search Market Domina...

AI's impact on discovery is set to disrupt traditional search marketing. 

Big Tech Players Emerge as Likely Partners for TikTok US

Oracle, Microsoft and Amazon are among those looking at partnering with the app.

YouTube Expands Text-to-Speech for Shorts, Announces Ne...

The latest feature update from YouTube.

30 Engaging Hooks for Instagram Reels [Infographic]

Some prompts to help kick off your IG Reels creation approach.

YouTube CEO Outlines Key Areas of Focus for 2025

Some guidance for your YouTube strategy.

TikTok Adds New Safety Resources for Safer Internet Day

New in-app safety guidance from TikTok.

Meta Launches Digital Safety Program for Middle Schoolers

A new safety education initiative, which aims to raise awareness of online threats.

TikTok Rises to the Top of the App Download Charts in J...

Despite a ban on US downloads, TikTok gained traction in January.

BuzzFeed Looks to Launch its Own, More Positive Social ...

BuzzFeed's looking to take a different approach to social platform engagement. 

Reddit Announces Market Insights Partnership with Inter...

The new initiative will provide market analysts with Reddit insights. 

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