Marketing

Brave Bison’s SocialChain buys News UK influencer agency

Influencer marketing is seen as the current secret sauce by an increasing number...

Joint appointed lead creative agency for Belvoir Farm d...

Belvoir Farm (apparently pronounced “beeva”), a UK-based company known for its s...

W+K London and Ford Pro celebrate workers who get sh*t ...

A car ad with a sense of humour? It’s been a while, but this campaign for Ford P...

For 25 Years, The Sims Has Delivered Amusement, Distrac...

The Sims lets you "redefine life on your own terms—there is no judgement,” said ...

Google’s Vulnerability In Search Is Growing

The dip suggests the trend isn’t an anomaly, but a sign of mounting competitive ...

Influencer head Joe Ellyatt picks his (location-based) ...

In a time where AI-generated visuals are everywhere, and brands can fake just ab...

Brandtech’s Pencil unit makes use of Google’s Veo 2 tec...

Brandtech Group’s Pencil unit is collaborating with Google to integrate the latt...

Edible Arrangements Launches Its Edibles Brand With An ...

Last month, gift and fruit sculpture delivery company Edible Arrangements launch...

Gloves Off On Principal-Based Buying; The Live Sports F...

To The Principal’s Office Principal-based media buying is a hot-button issue. Bo...

Publishers watch warily as tariffs loom over ad budgets...

Publishers are keeping a watchful eye on the outcome of the sustained macroecono...

Media Briefing: The pros and cons of different AI reven...

Here's a list of some different AI revenue models that publishers are signing, a...

Potential buyers are probing Yahoo’s ad tech assets  

Sources claim investment banks are attempting to trigger a sale of its DSP amid ...

Snapchat Shares Data on How Happiness Drives Snap Ads R...

Snapchat's latest report looks at how joy can be a driver of Snap campaign reson...

X Tests Expanded DM Functionality, Including Full Encry...

X is looking to move forward with its revamp of in-app messaging.

X Announces NBA Portal Ahead to Encourage Sports Engage...

Sports are the most discussed topic on X.

TikTok Launches Expanded Creator Incentive Program to F...

As Meta comes for TikTok stars, the platform is offering new incentives to keep ...

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