Marketing

Brandtech’s Pencil unit makes use of Google’s Veo 2 tec...

Brandtech Group’s Pencil unit is collaborating with Google to integrate the latt...

Edible Arrangements Launches Its Edibles Brand With An ...

Last month, gift and fruit sculpture delivery company Edible Arrangements launch...

Gloves Off On Principal-Based Buying; The Live Sports F...

To The Principal’s Office Principal-based media buying is a hot-button issue. Bo...

Media Briefing: The pros and cons of different AI reven...

Here's a list of some different AI revenue models that publishers are signing, a...

Publishers watch warily as tariffs loom over ad budgets...

Publishers are keeping a watchful eye on the outcome of the sustained macroecono...

Potential buyers are probing Yahoo’s ad tech assets  

Sources claim investment banks are attempting to trigger a sale of its DSP amid ...

Snapchat Shares Data on How Happiness Drives Snap Ads R...

Snapchat's latest report looks at how joy can be a driver of Snap campaign reson...

X Tests Expanded DM Functionality, Including Full Encry...

X is looking to move forward with its revamp of in-app messaging.

X Announces NBA Portal Ahead to Encourage Sports Engage...

Sports are the most discussed topic on X.

TikTok Launches Expanded Creator Incentive Program to F...

As Meta comes for TikTok stars, the platform is offering new incentives to keep ...

Fox News Leads All News Outlets in YouTube Views for 1s...

FNC recorded 1.2 billion video views on YouTube during Q1 2025.

Constellation Brands Pulls Back on Its DEI Programs

The Corona and Modelo Especial maker is making the changes recognizing the exist...

YouTube Announces Support for New Push to Combat AI Dee...

YouTube's announced its support for the NO FAKES Act.

YouTube Shares Tips on How to Create Engaging Shorts

Some tips to help you tap into the growth of YouTube Shorts.

LinkedIn Shares Video Creation Tips to Maximize Engagement

Some pointers from LinkedIn on how to create standout vide content.

For Most Brands, Tariffs Are Scary. American Giant Sees...

The clothing brand was founded in 2011 by Bayard Winthrop.

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