Marketing

Subway Hires Ex-PepsiCo Marketing Chief Greg Lyons as CMO

He previously led marketing for PepsiCo's North American beverage division.

Thought Leadership Is Doing a Lot of Following These Days

A report on trend reports reveals a sea of sameness.

Week of March 31 Morning News Ratings: GMA and Today Bo...

GMA has won its total viewer battle with Today for the fourth straight week.

Amazon, Disney and NBC Sports are among this year’s Dig...

The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: bra...

Critical Mass, Wondery, Publicis Imagine and Hulu are 2...

This year’s Digiday Media Buying and Planning Awards winners demonstrated a tren...

Walmart Asks Brands to Boost Ad Spend by at Least 25% D...

Another brand has increased annual spend by 75%.

Who’s in and Who’s out at MSNBC as SpinCo S...

The SpinCo split means that journalists that have previously worked for both net...

Sam’s Club Selects Publicis Groupe as Integrated Agency...

Sam’s Club has named Publicis Groupe its new integrated agency of record after a...

Liquid Death’s Latest Collab May Keep You Awake i...

Liquid Death and organic supplement maker MaryRuth collaborate on a nighttime sl...

Call for Nominations: ADWEEK’s Fastest Growing Ag...

The early bird deadline is April 14.

The Trade Desk’s OpenPath Fuels 15% Revenue Growt...

Since being on OpenPath, two major advertisers have struck more strategic buys w...

Cinnabon and Carvel are Having a Baby to Target Gen Z a...

The two brands are uniting to launch 30 Cinnabon Swirl retail locations.

The Best Movie Theater Drinks and Snacks at CinemaCon 2025

From Dirty Icees to artisan waffles, some great concessions are coming to a thea...

Meta Introduces Additional Built-In Restrictions for In...

These restrictions will also be added to other Meta apps, including Facebook and...

Rekha Muddaraj Leaving KHOU in Houston After 13 Years

She said she wasn't leaving Houston, but that she's "taking a breather"

Paramount, Experian to Partner in New Ad Data Initiative

The collaboration provides new signals to improve targeting accuracy and drive b...

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