Former Substack creators say they’re earning more on new platforms that offer larger shares of subscription revenue
Former Substack writers who exited the platform in early 2024 are making more money on Beehiiv and Ghost thanks to their fixed pricing models.
A year after leaving Substack in early 2024, newsletter writers are making more money peddling their words on other platforms.
Across the board, writers such as Marisa Kabas, Luke O’Neil, Jonathan M. Katz and Ryan Broderick — all of whom exited Substack in early 2024 following the publication of an open letter in December 2023 decrying the presence of politically extreme voices on the platform — told Digiday that they are receiving a higher share of subscription revenue after making the switch from Substack to rival newsletter services such as Ghost and Beehiiv.
Broderick, for example, estimated that revenue for his newsletter Garbage Day had increased by roughly 20 to 25 percent year over year since he left Substack in January 2024, though he didn’t provide exact figures.
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