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Coca-Cola and WPP hit AI gold with new ‘classic’ campaign
AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the brand’s place in literary history. The tech has been brought in to do the tedious work of scanning the books of thousands of acclaimed authors to pinpoint any Coke references. … The post Coca-Cola and WPP hit AI gold with new ‘classic’ campaign first appeared on More About Advertising.
AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the brand’s place in literary history. The tech has been brought in to do the tedious work of scanning the books of thousands of acclaimed authors to pinpoint any Coke references. …
The post Coca-Cola and WPP hit AI gold with new ‘classic’ campaign first appeared on More About Advertising.
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