The state of audience data monetization: Evolving strategies for identity, privacy and revenue

This State of the Industry report, sponsored by Optable, examines how publishers and media owners are enhancing data monetization strategies while navigating privacy regulations, advancing targeting capabilities and embracing new opportunities for data collaboration.

As digital advertising navigates the loss of third-party data signals, the tools and tactics for targeting, measurement and privacy compliance are still being developed and established. For now, marketers are working with a patchwork of solutions, making it harder to buy, transact and deploy at scale. 

Digital publishers and media owners are responding by taking critical steps to collect and organize audience data to meet advertiser demand for new audience insights, prepare for new technology and seize this rare opportunity to build new revenue streams and grow existing ones. The way publishers structure their data today will directly impact their ability to collaborate with advertisers and monetize audience data in the future.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.