Influencer Joe Ellyatt picks his (location-based) Desert Island Ads
In a time where AI-generated visuals are everywhere, and brands can fake just about anything, I really appreciate campaigns that still get out into the world and do it properly. There’s something irreplaceable about a real location — the sights, the light, the people — and the impact that has on storytelling and authenticity. My … The post Influencer Joe Ellyatt picks his (location-based) Desert Island Ads first appeared on More About Advertising.

In a time where AI-generated visuals are everywhere, and brands can fake just about anything, I really appreciate campaigns that still get out into the world and do it properly. There’s something irreplaceable about a real location — the sights, the light, the people — and the impact that has on storytelling and authenticity. My …
The post Influencer Joe Ellyatt picks his (location-based) Desert Island Ads first appeared on More About Advertising.