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Let AI be the judge: Kantar’s creative effectiveness awards 2025
Coke, Desperadoes, Deliveroo and Freya bread took the top prizes in Kantar’s latest creative effectiveness awards. These are judged with help from the data company’s Link AI and Link + testing platforms, which feeds back consumer responses, alongside members of Kantar’s global creative team. Kantar has identified four creative trends behind the most successful ads: … The post Let AI be the judge: Kantar’s creative effectiveness awards 2025 first appeared on More About Advertising.
Coke, Desperadoes, Deliveroo and Freya bread took the top prizes in Kantar’s latest creative effectiveness awards. These are judged with help from the data company’s Link AI and Link + testing platforms, which feeds back consumer responses, alongside members of Kantar’s global creative team. Kantar has identified four creative trends behind the most successful ads: …
The post Let AI be the judge: Kantar’s creative effectiveness awards 2025 first appeared on More About Advertising.
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